Fendi men fashion show winter 2020
Fendi presents the new 2020-2021 autumn-winter collection at Milano Moda Uomo, a combination of sustainability and innovation. During the fashion parade, four “looks” were presented resulting from the collaboration with Japanese designer Kunihiko Morinaga, founder in 2003 of the Anrealage brand.
When the garments are exposed to the sunlight, designs that would otherwise be invisible are revealed.
Creative Systems was called in by well-known Milanese rental and production company New Light Srl to supply the automation for set movement: 16 variable speed chain hoists were installed, controlled by means of Movecat’s I-Motion system, and used to move 8 spreader beams on which a series of UV lamps were mounted which, with movements similar to a scanner, illuminated the garments, revealing the hidden designs.
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